Testimonials are an extremely important part of the success of your business. On your relationship-building journey, which is lined with credibility and expertise, testimonials from loyal customers are a critical part of the presence of your business.
What is a testimonial?
Testimonials are written or recorded statements that support your credibility and level of expertise. They also strengthen your reputation by expressing the trust that other people have in you and your business offerings. They are a wonderful tool that helps you to attract a deeper interest from perspective clients and existing clients and will ultimately make you and your business increasingly more successful.
Simply claiming to be "the best" is not enough to convince people to try your products or services. Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers, as well as distinguishing you from your competitors.
Here are ten easy steps to generate customer testimonials:
Credibility is essential to the success of your business. Strategic and intelligent use of testimonials can go a long way in promoting your business. The more online visibility and stronger reputation you have and continue to maintain, the stronger your business will become.
Lisa Hunter is an experienced Marketing, Events and Project Manager. She has over 10 years’ experience working in the IT and marketing industry, delivering strategic marketing support and managing creative projects for a wide-range of clients. In this blog she shares her knowledge and experiences…we hope you enjoy it.